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Featured Story

How a University Revenue Strategy Balances Enrollment and Financial Sustainability

Discover how universities can achieve sustainable enrollment growth with a strong university revenue strategy while balancing budgets and maximizing ROI.

Enrollment Growth Strategies That Transformed Defiance College

February 27, 2025 | Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Recruiting, Leveraging AI

Defiance College used data-driven enrollment growth strategies to increase freshman enrollment by 78%. Learn how they did it!

Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Branding, Featured, Strategies

Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...

How to Get Better Content from AI Tools Like ChatGPT

Featured, Tools, Leveraging AI

Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...

Mastering Organic Social Media: The 6M Framework to Engagement & Growth

Branding, social media, Featured, Strategies, Podcast

Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...