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Featured Story
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing starts with curiosity. Learn how higher ed marketers can embrace AI as a tool for creativity and strategy.
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
How to Get Better Content from AI Tools Like ChatGPT
Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...
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The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. See how Alex Boylan is making college tours accessible.
Celebrating Innovation: The Key to Higher Ed Marketing Success
With all the challenges facing you every day, you’ve got to embrace change and begin to celebrate innovation. Here’s how.
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
Got more passion in your heart than money in your wallet? Here are 7 Strategies to marketing faith-based schools, no matter what your budget is.