Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Unlock The Power of Continuous Learning
Continuous learning equips higher ed marketing teams to stay competitive, connect with students, and increase enrollment. Check out how!
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
More from the blog
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
Thinking about creating your own in-house agency for your institution? Learn from Purdue’s experience and make the right decision!
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
New insights from a Gallup poll on Gen Z prospective students! Learn how to connect with this generation with these 5 key strategies.
Intentional Branding: A Messaging Strategy That Resonates
Discover how Cedarville University stands out by focusing on intentional branding. Learn how to build and sustain a powerful brand.