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Featured Story
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Still on the fence about diving deep into generative AI tools? Don’t wait to prepare for the enrollment cliff. Learn more here.
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
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Leverage ChatGPT as Your Virtual Marketing Strategist
Explore how to leverage ChatGPT as your virtual marketing strategist so you can effectively reach your mission-fit student in this comprehensive guide.
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Boost your rates of student success with these innovative strategies and the power of brand storytelling through student-centered learning.
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Discover how the ZeeMee app can help you create authentic connections with Gen Z students while bridging the gaps in your enrollment cycles.