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Featured Story
Stop Chasing More Applications: Focus on Enrollment Yield Improvement
Enrollment yield improvement starts with reducing friction, accelerating financial clarity, and converting more high-probability students already in your funnel.
Higher Ed Website Redesign Strategy Built on People, Not Platforms
As part of our Summer Rewind series on The Higher Ed Marketer podcast, we’re revisiting this conversation with Paul Garner about what it really takes to lead a successful higher ed website redesign. Executing your higher ed website redesign strategy looks...
AI Personalization in Higher Education Marketing: A Mission-Fit Guide
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
Enrollment Innovation Before the Funnel: Reaching Students Where They Already Are
Enrollment innovation starts before a prospective student ever fills out a form, opens an email, attends a campus visit, or appears in your CRM. We analyze inquiry volume. We study application conversion. We look at admit rates, yield, melt, and every step in between....
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
More from the blog
Higher Ed Storytelling: How Presidential Video, AI, and Authentic Communication Bring Mission to Life
Higher ed storytelling is most effective when leaders use authentic communication, video, AI, and mission clarity to connect with students and campus communities.
Peer-Generated Content for Higher Ed: Why Students Trust Peers More Than Your Marketing
Peer-Generated Content for Higher Ed helps universities build trust through authentic student stories, TikTok, and campus life content.
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.