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Featured Story
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
Higher Ed Rebranding: Mission University’s Bold Transformation Story
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
More from the blog
AI Video Content Creation: How to Scale Authenticity and Engagement
Discover how AI video content creation in higher education boosts engagement, scalability, and student trust—without losing your authentic voice.
Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention
How UVM is innovating enrollment with affordability, leadership, and retention strategies that align mission with measurable impact.
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing
AI-driven student journeys personalize engagement and improve yield. Here’s how to apply this game-changer in higher ed marketing.