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Featured Story
Faith-based College Marketing: Lessons for Christian Colleges
Faith-based college marketing succeeds when mission and strategy align. Learn how to reach students with authentic storytelling, and measurable results.
Event Branding in Higher Education
Event branding in higher education goes beyond coordinating logistics and transforms ordinary campus moments into meaningful brand experiences. If a brand is what people say about you when you’re not in the room, then events are where your brand speaks the loudest...
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
More from the blog
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
Discover how colleges can use GEO to appear on Google’s AI Search—boosting visibility, trust, and brand recognition with mission-fit students.
Higher Ed Rebranding: Mission University’s Bold Transformation Story
Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.