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Featured Story

Failing Forward: Higher Ed Marketing Innovation

Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!

Should You Create an In-house Agency with Your Higher Ed Marketing Team?

October 24, 2024 | Featured, Ideas, Strategies, Podcast, Teams

Thinking about creating your own in-house agency for your institution? Learn from Purdue’s experience and make the right decision!

5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll

Featured, Strategies, Generation Z

Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...

Intentional Branding: A Messaging Strategy That Resonates

Branding, Featured, Strategies, Podcast

Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...

Top 7 Social Media Strategies for Higher Education for Gen Z

social media, Featured, Strategies, Generation Z

If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...

Advancement as a Revenue Driver: Strategies for Alumni Engagement

Featured, Advancement, Podcast

As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...