Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
Professional development isn’t taking a break from work, it’s strategic preparation to meet the new challenges of marketing.
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
More from the blog
Programmatic Advertising Tactics: Success Through Patience and Precision
Learn how programmatic digital advertising can boost your enrollment and reach mission-fit students across your marketing channels.
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams can drive better results. Learn new strategies for collaboration to boost student engagement.
Admitted Student Research: Data Insights and Unexpected Encounters
How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.