by Bart Caylor | May 30, 2024 | Marketing Strategies, Fundraising Advancement, Advancement, Tools
Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...
by Bart Caylor | Apr 20, 2023 | Featured, Strategies, Advancement, Podcast
Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors. But how much easier would it be if your school, college, or university just had a culture of philanthropy in...
by Bart Caylor | Jan 23, 2023 | Email Marketing, Marketing Budgets, Blog, Featured, Print Media, Advancement
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Jan 9, 2023 | Ideas, Advancement, Branding, Blog, Featured, Higher Ed Marketing
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
by Bart Caylor | Apr 21, 2022 | Featured, Fundraising Advancement, Giving, Advancement, Podcast
Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller? Capital campaigns are by nature massive projects that require huge amounts of effort, funding, and communication for what is...
by Bart Caylor | Feb 21, 2022 | Fundraising Advancement, Blog, Featured, Advancement
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
