Your Biggest Competitive Advantage as a Small College or University
Your biggest competitive advantage as a small college or university is you: Your unique selling proposition. Here’s why so many small colleges are missing their greatest opportunity to hit their admissions goals – and how you can avoid the same mistakes. When...
Raising Brand Awareness for Higher Education
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing strategy should begin here for the simple reason that if consumers aren’t aware of your brand, they can’t engage...
Living Out Your Brand with Effectiveness
Most higher education marketers know how to make bold claims about the features of their institution—but it’s the transcendent values your brand is claiming that need special attention. Are you living out your brand? Every day, your brand is making promises to your...
Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
Content for Adult Students: 5 Tips for More Conversion
Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...
