Content for Adult Students: 5 Tips for More Conversion
Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...
30 Questions to Discuss Regarding Your Social Media Strategy
Quick: Set Up a Meeting to Discuss These Social Media Strategy Questions Every organization has a need to ponder and think as a group. Brainstorming and processing information together as a team often provides insights that individuals may not be able to generate on...
5 Proven Ways to Build Brand Authority on Social Media
What you say and how you say it should demonstrate your organization’s brand authority Nearly every organization has established a presence within social media. Unfortunately, many of these accounts are little more than event and press release repeaters. Larger...
Once Upon a Time… Higher Education Branding as Storytelling
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
Simple Tips for Content Marketing in Higher Education
Search-Driven Culture Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you...
