Surprising Students With Mission-fit Brand Storytelling
Mission-fit brand storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Too often, our messaging gets bogged down in a confusing mix of...
5 Examples of Effective Higher Ed Brands and Why They Work
Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
3 Reasons Your Brand Needs to Evolve
Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school. Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...
Leaning on Legacy Branding: Blending History in Enrollment Marketing
One of the joys of working in enrollment marketing is the chance to promote truly incredible education brands with long and inspirational histories. But how much should colleges and universities lean on legacy branding to recruit new students? We all know that legacy...
40 Ideas for Irresistible Lead Generation Content
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
