Purpose Driven Marketing Through Brand Storytelling
Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
Twitch: Taking Your School’s Brand to the Gaming Masses
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
Fans First: Creating Superfans of Your School
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
Making the Case for a Liberal Arts Education
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
15 Gen Z Swag Ideas for Your Students
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
