by Bart Caylor | Aug 29, 2024 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Podcast
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
by Bart Caylor | Mar 28, 2024 | Podcast, social media, content marketing, Enrollment, Featured, Strategies, Email Marketing, Tools, Recruiting, Branding
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
by Bart Caylor | Mar 7, 2024 | Branding, Featured, Strategies
There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made. What are the rankings? Are they fair? Do they misrepresent things? Because of all the doubts rising about the reliability of their...
by Bart Caylor | Jan 22, 2024 | Branding, Featured
It’s a sober topic. But as the breadth of the psychological damage done by the COVID-19 pandemic becomes clearer, trauma-informed marketing will not only be the smart thing for higher ed marketers, but it will also be the right thing to do. In recent years, the...
by Bart Caylor | Jan 15, 2024 | Branding, Marketing Strategies, Blog, Featured, Future of Higher Ed, Tools
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
by Bart Caylor | Jan 11, 2024 | Featured, Podcast, Branding
For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
