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The Million Dollar Question: Our Aspirational Branding Follow-Up

The Million Dollar Question: Our Aspirational Branding Follow-Up

by Bart Caylor | Jan 19, 2023 | Branding, Featured, Podcast

A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge.  The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
Homecoming Marketing: 7 Key Roles to Play

Homecoming Marketing: 7 Key Roles to Play

by Bart Caylor | Jan 9, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas, Advancement

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
Purpose Driven Marketing Through Brand Storytelling

Purpose Driven Marketing Through Brand Storytelling

by Bart Caylor | Dec 22, 2022 | Branding, Featured, Podcast

Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

by Bart Caylor | Dec 19, 2022 | social media, Blog, Featured, Ideas, Branding

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
Fans First: Creating Superfans of Your School

Fans First: Creating Superfans of Your School

by Bart Caylor | Dec 5, 2022 | Books, Branding, Blog, Featured, Higher Ed Marketing

If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
Making the Case for a Liberal Arts Education

Making the Case for a Liberal Arts Education

by Bart Caylor | Dec 1, 2022 | Featured, Strategies, Podcast, Branding

If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us