Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...
Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand – or who are new to higher education at all! – can be skeptical of the opportunity...
