For higher ed marketers, multi-generational marketing is simply part of the job as your messaging needs to reach both students, their parents, and even their grandparents. As yet another generational shift is upon us, Generations Z and Alpha are coming up into the...
“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
