4 Creative Ways to Stand Out with Highly-Involved Parents

by Bart Caylor | Jul 15, 2019 | Branding, Marketing Strategies, social media, content marketing, Blog, Featured, Higher Ed Marketing, Strategies

Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them! Here are 4 marketing strategies you can use now. More and more we’re seeing how parents are getting involved in the college decision-making process....

Content Curation: 13 Valuable Facts You Need to Know

by Bart Caylor | Jul 8, 2019 | content marketing, Marketing Strategies, Blog, Featured, Strategies

How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation. The surest way to build brand awareness and stay top of mind is to continually...

Identifying Students with Highly-Involved Parents

by Bart Caylor | Jul 1, 2019 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies

Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | content marketing, Inbound Marketing, Marketing Campaigns, Enrollment

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...

Brand Authority: Finding and Proving Your Sweet Spot

by Bart Caylor | May 20, 2019 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Strategies

Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | content marketing, Blog, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...