The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...
In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...