3 Reasons Why Your School Should Be Prepping for the Metaverse
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
5 Social Media Trends To Be Aware of in 2022
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
The Power of Positivity in Gen Z Marketing
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
Event Marketing Ideas for Your School in 2022
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
5 Signs You Need Outside Help With Your Enrollment Marketing Strategy
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
