Basics of Higher Ed Copywriting
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
10 Awesome Tools for Higher Education Digital Marketing
Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
9 Reasons to Enable Live Chat with Software Like Olark on Your Website
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
7 A+ Ingredients for Inspiring College Tours
College tours are the holy grail of higher ed marketing. Prospective students are much more likely to enroll once they have visited your campus at least once. That’s why it’s so important to make your campus visits an inspiring moment. It’s easy to think of college...
