How Mobile Apps Can Help Your School Improve Enrollment and Retention
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
04/16/21 Roundup: This Week’s Best Higher Ed Marketing Content
As we close out this week, I wanted to recap some of the best higher ed marketing content we’ve been reading and producing this week. From the greater World Wide Web of information: Featured Snippets: 15 Proven Strategies to Rank in Position Zero from SEO Sherpa. This...
Leveraging Educational Videos for Higher Ed Marketing
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
How to Leverage a Marketing Mascot Program
Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program? In this conversation with Kristi Lafree, Director of Enrollment Marketing at Butler University in...
7 Higher Ed Video Marketing Strategy Ideas
With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...
