Creating an Adaptable Brand Promise in the Age of Social Media
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...
03/26/21 Roundup: This Week’s Best Higher Ed Marketing Content
Welcome to the first Higher Ed Content Roundup of Spring! From the broader world wide web of information: How to Craft the Perfect Homepage for Your Higher Education Website from Higher Education Marketing. Over the years, I’ve discussed the most important...
03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content
It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week. From the broader world wide web of information: 7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert....
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
03/12/21 Roundup: This Week’s Best Higher Ed Marketing Content
Let’s take a look at the best higher ed marketing content from this week. From the broader world wide web of information: School Website Design Trends to Watch in 2021 from Digistorm. From serif fonts to the direction in which your higher ed website scrolls, take a...
