03/05/21 Roundup: This Week’s Best Higher Ed Marketing Content
As we round out the first week of March, I wanted to take a moment to provide a recap of the best higher education marketing content of the week. From the broader world wide web of information: Social Audio: What It Means for Marketers and Businesses from Social Media...
Driving Affinity Through Innovative Marketing at Universities
My co-host, Troy Singer, and I had the privilege of sitting down with Ethan Braden of Purdue University. Read how they used higher ed marketing to drive affinity during one of the first campus reopenings after the Covid-19 shutdown. The Covid-19 pandemic has turned...
02/26/21 Roundup: This Week’s Best Higher Ed Marketing Content
I am excited to recap our roundup of the top higher education content for this week. From the broader world wide web of information: Instagram Reels Strategy: What Marketers Need to Know from Social Media Examiner. Consider using Instagram Reels in your overarching...
How to Get More Out of Name Buys from Services like Encoura
What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...
02/19/2021 Roundup: This Week’s Best Higher Ed Marketing Content
I am constantly learning. I read. I watch. I listen. I have frequent conversations with people from my own industry and others in order to broaden my knowledge base. And, each week I share with you some of the most quality content in marketing and higher education...
