5 Ways You Can Upgrade Your Fundraising Appeal Letter
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
Higher Education Website Organization: Start with the Big Three Questions
How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
Making the Case For College
A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career....
Higher Ed Marketers, Let’s Talk About College Affordability
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
Landing Pages for Education Marketing: 3 Tips to Win the Day
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
