Leadership in Higher Education During Times of Change
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
Mobilizing Student Content Creators
If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...
Embracing the CEO Mindset in Higher Ed Leadership
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
