How to market a college with a small budget is a question I’ve tackled before—because for many higher ed marketers, it’s not just a tactical challenge. It’s a source of constant pressure. When enrollment numbers are down, expectations are up, and your budget...
When it comes to crisis communication in higher ed, having a plan isn’t enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Higher education marketing has traditionally leaned on exclusivity, prestige, and tradition as its core selling points to sustain university brand trust. But as we continue to proceed through the enrollment cliff, institutions must rethink their approach. Rising...
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
Higher ed marketing leadership is no longer just about managing campaigns—it’s about shaping the university’s brand, reputation, and public perception. With shifting demographics, rising skepticism about the value of a degree, and the ever-expanding digital...
