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5 Crisis Management Tips for Higher Ed Marketers
Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
Truth in Advertising: Authenticity in Higher Ed Marketing
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
Alumni Magazines as a Key Part of Alumni Communications
The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines. Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
