Alumni Magazines as a Key Part of Alumni Communications
The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines. Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Work Smarter with Generative AI
Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom. They have legitimate...
My Goal For “Chasing Mission Fit”
Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
Marketing to the Entire Student Life Cycle
The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
