by Bart Caylor | Dec 9, 2024 | Strategies, Featured, Tools, Teams
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
by Bart Caylor | Dec 5, 2024 | Featured, Ideas, Strategies, Podcast
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
by Bart Caylor | Dec 2, 2024 | Featured, Higher Ed Marketing, Strategies, Marketing Campaigns, content marketing
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
by Bart Caylor | Nov 25, 2024 | Marketing Strategies, Branding, Featured, Future of Higher Ed, Strategies, Generation Z
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
by Bart Caylor | Nov 21, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Leveraging AI
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
by Bart Caylor | Nov 18, 2024 | Marketing Budgets, Featured, Higher Ed Marketing, Strategies
Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...
