Diversity of Voice: Attracting Mission-Fit Students With Content Marketing
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
The 5 Steps of a Student Intake Optimization Strategy
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
A Winning Formula for Your Enrollment Funnel
Growth occurs as people move down your enrollment funnel eventually becoming current students. So how can we move more people down the funnel? And how can we help move through the funnel faster? If you can unlock that code, you’ve got the winning formula for fast and...
5 Reasons You Should Be Using a Capital Campaign Microsite
With all the things you’ve got to do for your next campaign, the last thing you may want to do is create a capital campaign microsite. But you definitely should! Capital campaign microsites are one of those projects that fits in the “ideal” category when you’re about...
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
