Making the Case for a Liberal Arts Education
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
7 Essentials for Successful Lead Generation Campaigns
Lead generation campaigns can cause any higher ed marketer to start biting their nails. As the name suggests, these marketing campaigns are designed to bring in leads that can then be cultivated into enrolled students. Uncertainty is a part of their nature as you...
3 Marketing Hooks for Nontraditional Online Students
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
The Future of Pay-Per-Click Ads
When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
Increasing Outcomes for Higher Ed Through Radical Collaboration
One of the first things a good marketer does is to analyze their competition. In the world of higher education, that holds even more true than for our nonprofit counterparts. So what’s the big deal? Isn’t competition supposed to be healthy? Yes. Until it’s not. ...
