by Bart Caylor | May 23, 2024 | Featured, Strategies, Generation Z
Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
by Bart Caylor | May 20, 2024 | Strategies, Marketing Strategies, social media, Featured
Generation Z doesn’t want to be sold to. They want to understand your values, your goals, and why you do what you do. Which means in order to go viral or start trending, the social media strategies you implement need to tell a story. In a previous blog, we...
by Bart Caylor | May 16, 2024 | Podcast, Strategies, Featured
While it seems to be on the wish list of lots of higher ed marketers, I believe video storytelling would fit better on the “must have” list. Right now, there are a lot of options out there for someone looking for an education. They could go right into the industry...
by Bart Caylor | May 9, 2024 | Podcast, Strategies, Future of Higher Ed, Featured, Marketing Strategies
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
by Bart Caylor | May 2, 2024 | Podcast, Strategies, Featured
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
by Bart Caylor | Apr 29, 2024 | Featured, Tools, Strategies
There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...
