Best Practices for PPC in Higher Ed Marketing
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
Moving from Tactical to Strategic Marketing
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
Marketing Principles That Translate Across All Industries
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
7 Ideas for Personalizing the Student Prospect Experience
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
7 Essentials to Marketing Adult and Graduate Studies
When we say “enrollment marketing,” we often are referring to traditional student marketing. But don’t forget to include a strong plan for marketing your adult and graduate studies programs in your enrollment marketing efforts! It’s fairly easy to find information...
