by Bart Caylor | May 9, 2024 | Podcast, Strategies, Future of Higher Ed, Featured, Marketing Strategies
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
by Bart Caylor | May 2, 2024 | Podcast, Strategies, Featured
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
by Bart Caylor | Apr 29, 2024 | Tools, Strategies, Featured
There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...
by Bart Caylor | Apr 25, 2024 | Podcast, Strategies, Featured
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
by Bart Caylor | Apr 18, 2024 | Podcast, Strategies, Featured
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
by Bart Caylor | Apr 15, 2024 | Featured, Strategies
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
