by Bart Caylor | Mar 11, 2024 | Websites, Strategies, Featured
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
by Bart Caylor | Mar 7, 2024 | Strategies, Featured, Branding
There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made. What are the rankings? Are they fair? Do they misrepresent things? Because of all the doubts rising about the reliability of their...
by Bart Caylor | Mar 4, 2024 | Strategies, Featured, Websites
Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school. As I’ve written before, it’s imperative that marketers optimize their...
by Bart Caylor | Feb 26, 2024 | Strategies, Higher Ed Marketing, Featured, Blog
Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
by Bart Caylor | Feb 22, 2024 | Teams, Podcast, Strategies, Featured
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
by Bart Caylor | Feb 8, 2024 | Podcast, Strategies, Featured
The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines. Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
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