5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it’s a long-term strategy that reflects...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
