by Bart Caylor | Aug 28, 2025 | Future of Higher Ed, Strategies, Podcast
AI literacy is quickly becoming the new baseline for workforce readiness, just as digital literacy once was with tools like Microsoft Office and later the Adobe Creative Suite. Yet for many colleges and universities, innovation has always felt just out of reach....
by Bart Caylor | Aug 25, 2025 | Future of Higher Ed, Marketing Strategies, Print Media, Strategies, Tools, Leveraging AI
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
by Bart Caylor | Aug 18, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, School Websites, Featured
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
by Bart Caylor | Aug 11, 2025 | social media, content marketing, Featured, Strategies
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
by Bart Caylor | Aug 4, 2025 | Strategies, Tools, Featured
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you’re leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this...
by Bart Caylor | Jul 31, 2025 | Podcast, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Tools
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
