The Transformative Power of AI in Higher Education
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
Media Literacy: Navigating the Truth in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age. According to media psychologist Dr. Cynthia Vinney, “Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media.”...
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. In today’s fast-paced world, staying ahead of digital trends is crucial. Besides that, higher ed marketing is not a one-size-fits-all endeavor. Each...
5 Foundational Strategies for Student Recruitment through Radical Hospitality
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
Communicating the Cost of Higher Education: Insights from Ken Sigler
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
