There are so many ways colleges and universities are using AI to enhance student engagement—and you can too! While there are a lot of changes happening every single day, some things are never going to change. One thing that won’t change: enrollment marketing comes...
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...