Signs You Need an Enrollment Marketing Strategy Overhaul
How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...
5 Ways to Get the Most Out of Your Enrollment CRM
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
How to Set Up an Effective Enrollment Marketing Funnel
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
Zoom: The Untapped Education Marketing Tool
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...
What Does the “Gig Economy” Mean for Enrollment Marketing?
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...
