How to Set Up an Effective Enrollment Marketing Funnel
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
Zoom: The Untapped Education Marketing Tool
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...
What Does the “Gig Economy” Mean for Enrollment Marketing?
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...
Hope During Days of Declining Enrollment
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
3 Alarmingly Expensive CRM Mistakes to Avoid
Every enrollment officer needs a high-quality CRM. But these astoundingly expensive mistakes will turn your investment into a money hole. One of the most fascinating developments in education technology is the growth in customer relationship management (CRM) software...
