by Bart Caylor | Nov 30, 2020 | content marketing, Enrollment, Blog, Featured, Ideas
Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
by Bart Caylor | Nov 23, 2020 | Strategies, Enrollment, Blog, Featured
As we head into the holiday season, marking the end of the fall semester, I’m sure you have already laid out the broad strokes of next calendar year’s enrollment marketing strategy. But before you head off for some well-earned R&R, your mind on chopping down pine...
by Bart Caylor | Oct 26, 2020 | Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Email Marketing, Inbound Marketing, Marketing Strategies
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Aug 25, 2020 | Marketing Strategies, Enrollment, Blog, Featured
How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...
by Bart Caylor | Jul 20, 2020 | Enrollment, Blog, Featured
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
by Bart Caylor | Jun 1, 2020 | Marketing Campaigns, Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Strategies
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
