Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Higher education marketing has traditionally leaned on exclusivity, prestige, and tradition as its core selling points to sustain university brand trust. But as we continue to proceed through the enrollment cliff, institutions must rethink their approach. Rising...
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
The Future of Higher Ed Marketing Leadership: Why Marketers Must Lead the Narrative
Higher ed marketing leadership is no longer just about managing campaigns—it’s about shaping the university’s brand, reputation, and public perception. With shifting demographics, rising skepticism about the value of a degree, and the ever-expanding digital...
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you’ve been looking for. You’re not alone in...
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
