5 Foundational Strategies for Student Recruitment through Radical Hospitality
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
Communicating the Cost of Higher Education: Insights from Ken Sigler
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
Academic Advocates: Customer Service in Higher Education
Customer service in higher education often takes a backseat to other more pressing concerns. Yet, the truth is that every interaction with a prospective student plays a crucial role in how they view your institution. For example, when a prospective student calls with...
A Marketer’s Quickstart Guide to Large Language Models
Artificial Intelligence has quickly become a hot topic within the last year. But many don’t understand the technology behind their brilliance—large language models! These AI tools are redefining how we understand and generate text. If you’ve been exploring how AI...
SEO Strategies in the Age of AI
Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies. This philosophy, if you will, is simple yet it has...
