The AI Toolbox That Won’t Let You Get Left Behind
I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. Sometimes it makes me feel like I need a vacation all over again! Recently I left the office for...
Website Optimization: Creating a Student-Centric Website
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
Behind the Numbers: U.S. News & World Report Best Colleges Rankings
There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made. What are the rankings? Are they fair? Do they misrepresent things? Because of all the doubts rising about the reliability of their...![3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]](https://www.caylor-solutions.com/wp-content/uploads/2024/02/AdobeStock_614273981-1080x675.jpg)
3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]
Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school. As I’ve written before, it’s imperative that marketers optimize their...
Standing Out: Differentiating Yourself to Attract Mission-Fit Personas
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
