Generation Z doesn’t want to be sold to. They want to understand your values, your goals, and why you do what you do. Which means in order to go viral or start trending, the social media strategies you implement need to tell a story. In a previous blog, we...
While it seems to be on the wish list of lots of higher ed marketers, I believe video storytelling would fit better on the “must have” list. Right now, there are a lot of options out there for someone looking for an education. They could go right into the industry...
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs. HeyGen takes videos in any language and translates them into the language of your choice...
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
