The Integration of AI in Higher Education: Perspectives from Industry Leaders
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Beyond the Funnel: Understanding the Enrollment Ecosystem
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
Navigating Change in Technology with Emotional Intelligence
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
