10 Critical Signs Your College or University Needs a Rebranding Campaign
In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign? Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each other’s roles. This misunderstanding, and the data silos that come about as a result, can...
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Brand authenticity is almost always on the top of the list of values that resonate with young students. How can you stay deeply authentic while embracing ChatGPT for higher education? You may feel that using AI-enhanced tools is “cheating” or somehow inauthentic when...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
How-To’s Of Effective Content Marketing
Higher ed marketers are increasingly relying on social media to make their pitch to prospective students. To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
