by Bart Caylor | Mar 10, 2025 | Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies
With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...
by Bart Caylor | Mar 6, 2025 | Enrollment, Featured, Higher Ed Marketing, Podcast, Teams
The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
by Bart Caylor | Mar 3, 2025 | Strategies, Tools, Leveraging AI, Future of Higher Ed, Featured
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
by Bart Caylor | Feb 27, 2025 | Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Recruiting, Leveraging AI
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Feb 24, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
by Bart Caylor | Feb 20, 2025 | Branding, Featured, Strategies
Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
