One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
We’ve spoken before of the need for a well-designed Facebook strategy, but to get the most out of this platform, you also need a strategy for your university Meta ads. Facebook is one of the most powerful targeting ad platforms out there. With over 2.8 billion monthly...
When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories...