by Bart Caylor | Jan 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
by Bart Caylor | Jan 13, 2025 | Ideas, Featured, Tools, Leveraging AI
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
by Bart Caylor | Jan 9, 2025 | Marketing Campaigns, Marketing Strategies, Featured, Higher Ed Marketing, Podcast
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
by Bart Caylor | Jan 6, 2025 | Marketing Strategies, Featured, Ideas, Generation Z
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
by Bart Caylor | Jan 2, 2025 | Featured, Podcast, Marketing Strategies
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
by Bart Caylor | Dec 26, 2024 | Featured, Branding
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
