by Bart Caylor | Aug 8, 2024 | Featured, Ideas, Podcast, Teams
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
by Bart Caylor | Aug 5, 2024 | Featured, Future of Higher Ed, Leveraging AI
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
by Bart Caylor | Aug 1, 2024 | Featured, Podcast, Teams
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
by Bart Caylor | Jul 29, 2024 | Strategies, Marketing Strategies, Featured, Ideas
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
by Bart Caylor | Jul 25, 2024 | Marketing Strategies, Featured, Ideas, Strategies, Podcast
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
