by Bart Caylor | Jul 15, 2024 | Websites, Featured
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
by Bart Caylor | Jul 11, 2024 | Podcast, Future of Higher Ed, Featured
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
by Bart Caylor | Jul 8, 2024 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Featured
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
by Bart Caylor | Jul 4, 2024 | Featured, Teams, Podcast, Generation Z, Ideas
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
by Bart Caylor | Jul 1, 2024 | Content Roundup, Featured, content marketing
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
by Bart Caylor | Jun 27, 2024 | Featured, Strategies
Teaching critical thinking is the first step to media literacy in the digital age. According to media psychologist Dr. Cynthia Vinney, “Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media.”...
