Surprising Students With Mission-fit Brand Storytelling
Mission-fit brand storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Too often, our messaging gets bogged down in a confusing mix of...
5 Reasons You Should Be Using a Capital Campaign Microsite
With all the things you’ve got to do for your next campaign, the last thing you may want to do is create a capital campaign microsite. But you definitely should! Capital campaign microsites are one of those projects that fits in the “ideal” category when you’re about...
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
3 Questions Your Student-Centric Content Should Answer
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
Higher Ed Innovation: Power Your Innovation by Listening to Your Students
Colleges and universities, often steeped in tradition and cautious in their approach, aren’t typically recognized as hotbeds of risk-taking. However, to stay relevant, higher ed innovation is going to be more important in today’s fast-paced and...
