Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
The Five C’s of Building Great Teams in Higher Ed
Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success. It’s hard to carry the weight of leading a marketing team that just isn’t clicking. Like me, I’m sure you’ve been there (or you...
5 Adjustments You Can Make to Attract Mission-Fit Students
Compatibility is one of the most critical factors to the long-term success of any relationship. When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
10 Critical Signs Your College or University Needs a Rebranding Campaign
In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign? Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...
