A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
Diversity of Voice: Attracting Mission-Fit Students With Content Marketing
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
Blockchain in Higher Ed Marketing
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
The 5 Steps of a Student Intake Optimization Strategy
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
