How to Create a Story Pipeline for Higher Education Marketing
You already know stories are one of your most powerful tools as a higher-ed marketer. You probably also know, from first-hand experience, that collecting the stories you would love to have for your marketing efforts is a challenge. You are confident there are a...
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Of course, that doesn’t mean we should despair. There is hope during days of declining enrollment! However, we should be sober in assessing...
7 Higher Ed CRM Leaders for 2023
As the enrollment cliff looms, staying connected with your school’s prospective students, current students, and alumni is more important than ever. The right CRM can streamline your workflow so you can leverage your personalized data throughout the lifecycle of your...
Audience-First Marketing: Understand How Students Discover Your School
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
5 Examples of Effective Higher Ed Brands and Why They Work
Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
