Take Your Voice Back: Being a Change Agent in Higher Ed Marketing
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
Embracing the Power of ChatGPT and AI in Higher Ed Marketing
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
5 Reasons to Invest in Data Management
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
Design Planning: Build a Framework Around Your School’s Identity
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
