3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]

by Bart Caylor | Mar 4, 2024 | Websites, Featured, Strategies

Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school.  As I’ve written before, it’s imperative that marketers optimize their...

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

by Bart Caylor | Feb 29, 2024 | Marketing Campaigns, Marketing Strategies, Featured, Higher Ed Marketing, case-studies, Podcast

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...

5 Crisis Management Tips for Higher Ed Marketers

by Bart Caylor | Feb 26, 2024 | Blog, Featured, Higher Ed Marketing, Strategies

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...

Truth in Advertising: Authenticity in Higher Ed Marketing

by Bart Caylor | Feb 22, 2024 | Teams, Featured, Strategies, Podcast

Authenticity in higher ed marketing has to take a front seat because there is a lot at stake.  On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff.  But there is another looming problem for higher education that isn’t...

Harnessing Change To Achieve Sustainable Enrollment Marketing

by Bart Caylor | Feb 15, 2024 | Blog, Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...

Alumni Magazines as a Key Part of Alumni Communications

by Bart Caylor | Feb 8, 2024 | Featured, Strategies, Podcast

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...