Leveraging AI Powered Text Marketing to Engage With Leads
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
3 Ways a Fractional CMO Can Help Your School
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Take Your Voice Back: Being a Change Agent in Higher Ed Marketing
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
Embracing the Power of ChatGPT and AI in Higher Ed Marketing
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
