7 Higher Ed CRM Leaders for 2023
As the enrollment cliff looms, staying connected with your school’s prospective students, current students, and alumni is more important than ever. The right CRM can streamline your workflow so you can leverage your personalized data throughout the lifecycle of your...
Audience-First Marketing: Understand How Students Discover Your School
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
5 Examples of Effective Higher Ed Brands and Why They Work
Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
Quality Content Creation: Make the Prospective Student the Hero
The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
A Sweet Symphony: Aligning Roles With an External Marketing Team
As in-house higher ed marketers are consistently asked to do more with less, the prospect of bringing in an external marketing team may give them pause. Our shared goal as higher ed marketers is to connect with prospective students and families, creating a shared...
