Search Engine Marketing for Higher Ed: Part 1
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation. Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities. That’s good, but we have to...
7 Essential Elements of an Education Marketing Plan
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
Capturing Authentic Disability Student Stories
Despite fifteen percent of the world’s population having a physical disability, most higher ed marketing teams struggle to tell authentic disability student stories to attract a more diverse student body. Unfortunately, the disability community of students is often an...
The Enrollment Cliff: A Call to Action for Higher Education
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
