3 Reasons Your Brand Needs to Evolve

by Bart Caylor | May 8, 2023 | Branding, Blog, Featured, Higher Ed Marketing

Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school.  Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...

Leaning on Legacy Branding: Blending History in Enrollment Marketing

by Bart Caylor | May 4, 2023 | Featured, Branding, Enrollment

One of the joys of working in enrollment marketing is the chance to promote truly incredible education brands with long and inspirational histories. But how much should colleges and universities lean on legacy branding to recruit new students?  We all know that legacy...

5 Ways You Can Elevate Your Student Ambassador Team

by Bart Caylor | May 1, 2023 | Higher Ed Marketing, Generation Z, Teams, Featured, Blog

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...

Discoverable Short-Form Video Content

by Bart Caylor | Apr 27, 2023 | Featured, Strategies, Podcast

Short-form video content has exploded on social media platforms over the last few years.  Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...

40 Ideas for Irresistible Lead Generation Content

by Bart Caylor | Apr 24, 2023 | Featured, Branding, Blog, Higher Ed Marketing, Ideas

Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...

Pay It Forward: Higher Ed Advancement

by Bart Caylor | Apr 20, 2023 | Strategies, Advancement, Podcast, Featured

Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors.  But how much easier would it be if your school, college, or university just had a culture of philanthropy in...