by Bart Caylor | Mar 25, 2024 | social media, Marketing Trends, Blog, Featured, Strategies
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
by Bart Caylor | Mar 21, 2024 | Featured, Strategies, Podcast
Video storytelling is one of those keys to success in higher ed marketing that everyone agrees on, but we all struggle to execute well. Many higher ed marketers recognize its importance, but few of us grasp its true nature and potential for resonating deeply with our...
by Bart Caylor | Mar 18, 2024 | Featured, Ideas, Future of Higher Ed, Strategies
I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. Sometimes it makes me feel like I need a vacation all over again! Recently I left the office for...
by Bart Caylor | Mar 11, 2024 | Featured, Strategies, Websites
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
by Bart Caylor | Mar 7, 2024 | Branding, Featured, Strategies
There’s been a lot of talk in the last two years or so about how the U.S. News & World Report Best Colleges Rankings are made. What are the rankings? Are they fair? Do they misrepresent things? Because of all the doubts rising about the reliability of their...
by Bart Caylor | Mar 4, 2024 | Featured, Strategies, Websites
Of all the communications channels you have, your school website is arguably the most important in terms of where students go to get more comprehensive answers to their questions about your school. As I’ve written before, it’s imperative that marketers optimize their...
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