by Bart Caylor | Feb 29, 2024 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies, Podcast
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
by Bart Caylor | Feb 26, 2024 | Blog, Featured, Higher Ed Marketing, Strategies
Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
by Bart Caylor | Feb 22, 2024 | Strategies, Podcast, Teams, Featured
Authenticity in higher ed marketing has to take a front seat because there is a lot at stake. On the one hand, we have the massive challenges coming ever closer as we approach the enrollment cliff. But there is another looming problem for higher education that isn’t...
by Bart Caylor | Feb 15, 2024 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
by Bart Caylor | Feb 8, 2024 | Featured, Strategies, Podcast
The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines. Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
by Bart Caylor | Feb 5, 2024 | Featured, Strategies
Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom. They have legitimate...
