Capturing Authentic Disability Student Stories
Despite fifteen percent of the world’s population having a physical disability, most higher ed marketing teams struggle to tell authentic disability student stories to attract a more diverse student body. Unfortunately, the disability community of students is often an...
The Enrollment Cliff: A Call to Action for Higher Education
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
Why You Need to Think of Your School as a Brand
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
Your School Website: What Prospective Students Look For
With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the...
