More Than a Campus Logo: The Education Branding Process
Too often, education branding is thought of as a series of design projects like a new logo, a refreshed color palette, or relaunching your education website. But it’s better to think of education branding as an evolution over time rather than a one-time campaign. ...
Donor-Centric Marketing: Ditch “We” for “You”
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
Empathic Storytelling: Identifying Appropriate Content for Your Audience
While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences. In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
5 Ways You Think You’re Saving Money (That Really Cost You More)
Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
Multi-Generational Marketing: Customizing Your Value Proposition
For higher ed marketers, multi-generational marketing is simply part of the job as your messaging needs to reach both students, their parents, and even their grandparents. As yet another generational shift is upon us, Generations Z and Alpha are coming up into the...
