Engage Your Audience: Finding Your School’s Community Watering Holes
Community is about belonging. “Communities are people. They are not abstractions. They are not rhetoric. They are human beings.” — Nina Simon, The Art of Relevance Our perception of community has undergone a drastic evolution in the digital age, not to mention...
Fans First: Creating Superfans of Your School
If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
Making the Case for a Liberal Arts Education
If someone asked you, could you make the case for a liberal arts education at your college or university? It’s getting more difficult every day to make that argument to prospective students who’re looking at an increasingly technological world. Each year, the job...
7 Essentials for Successful Lead Generation Campaigns
Lead generation campaigns can cause any higher ed marketer to start biting their nails. As the name suggests, these marketing campaigns are designed to bring in leads that can then be cultivated into enrolled students. Uncertainty is a part of their nature as you...
How To Market a University with Teresa Flannery
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
