by Bart Caylor | Jul 27, 2023 | Featured, Podcast, Tools
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
by Bart Caylor | Jul 24, 2023 | Featured, Marketing Strategies, Blog, Higher Ed Marketing, Teams
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
by Bart Caylor | Jul 20, 2023 | Featured, Podcast, Teams
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
by Bart Caylor | Jul 17, 2023 | Featured, Higher Ed Marketing, Tools, Blog
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
by Bart Caylor | Jul 10, 2023 | Blog, Marketing Budgets, Featured, Strategies, Tools
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
by Bart Caylor | Jul 6, 2023 | Strategies, Podcast, Featured
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
