The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
As in-house higher ed marketers are consistently asked to do more with less, the prospect of bringing in an external marketing team may give them pause. Our shared goal as higher ed marketers is to connect with prospective students and families, creating a shared...
Publishing audience-centric content is the goal of any good content marketing strategy. When the content resonates with your audiences, they are internally motivated to continue through your comm flow. Motivated audiences need less convincing to respond to your call...
As a higher-ed marketing professional, you probably feel constant pressure to do more. The reason is simple. Your school could always use more students than are currently enrolling, and you are aware of all those you could reach if only you could expand your...
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with...
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
