A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up...
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
University rankings play a big part in where a prospective student chooses to go to school. Although most university rankings focus on prestige, is that really what prospective students care about? Or better yet, is that the only thing prospective students care...
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...