by Bart Caylor | Aug 7, 2025 | Featured, Teams, Podcast
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
by Bart Caylor | Aug 4, 2025 | Tools, Strategies, Featured
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you’re leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this...
by Bart Caylor | Jul 31, 2025 | Tools, Podcast, Generation Z, Strategies, Future of Higher Ed, Ideas, Featured
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 28, 2025 | Leveraging AI, Tools, Strategies, Featured
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
by Bart Caylor | Jul 24, 2025 | Tools, Podcast, Strategies, Featured
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
by Bart Caylor | Jul 21, 2025 | Tools, Future of Higher Ed, Featured
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
